Case Study: Turnaround Management Association

A Client in Crisis

With in-person events unexpectedly and indefinitely disrupted by the COVID-19 pandemic, the Turnaround Management Association (TMA) needed a video production partner to urgently develop new strategies to connect virtually with their members around the world.

A Virtual Solution

Leveraging the thought leadership and expertise of TMA members, Maplewood developed a new biweekly webinar series called the TMA Town Hall. Recorded using Zoom and paired with best-in-class animated assets, Maplewood created both content and marketing materials that ensured TMA remained top of mind – for members and sponsors – in a challenging environment.

TMA Town Hall quickly became a critical platform to share information with the TMA community throughout the pandemic. Maplewood created additional animated assets that communicated clear calls to action, driving registration for virtual programming and announcing the eventual return of in-person events.

“Maplewood saw our webinar program’s potential and proposed effective, creative ideas to significantly raise the production value and invest wisely in our existing brand equity.”

Chris Okenka - Director, Brand & Creative at TMA

Conference Content Reinvented

By the time TMA resumed in-person events, Maplewood had become a trusted partner and primary video production vendor.

Maplewood recommended editing conference sessions into short highlight videos that could be shared with current and prospective attendees, extending the life of conference content. TMA increased its membership value by offering access to a growing library of conference session videos available on-demand.

Maplewood’s work for TMA was recognized
with a nomination for a
2021 ASAE Gold Circle Award

The Maplewood Difference

Ultimately, Maplewood turned TMA’s existential crisis into an opportunity for growth. Beginning March 2020, Maplewood produced over 250 video deliverables – over 100 hours of content – for TMA including webinars, continuing education sessions, panel discussions, and animated promos.

How can Maplewood help you?

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